About
Data-driven Digital Marketing Analyst with over seven years of experience managing and optimizing high-budget paid media performance campaigns through advanced analytics, technical integrations and data visualization.
Proven expertise in programmatic advertising, search marketing and full-funnel measurement, leveraging Google Marketing Platform, DSPs and and analytics ecosystems to deliver scalable ROI across global markets.
Combining a background in Digital Marketing and Humanities, I bridge analytical precision with creative insight to design impactful, data-informed strategies that reach the right audience at the right moment. Skilled in developing customer relationships to influence measurement frameworks and product adoption, I specialize in turning complex datasets into clear, actionable recommendations for both executive stakeholders and cross-functional teams.
Naturally inquisitive and committed to continuous learning, I stay at the forefront of AI-driven marketing innovation -exploring how new technologies reshape communication, attribution, and audience understanding. Curious, collaborative, and forward-thinking, I thrive in data-rich environments and am passionate about using insights to help major advertisers and agencies evolve their measurement and marketing strategies to unlock data-driven growth in order to maximize the business impact of their media investments.
Education
Work
Madrid, Madrid, Spain
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Remote
Summary
Led strategic technical integrations and optimization initiatives for 30+ enterprise clients, ensuring high data accuracy and driving significant revenue growth through advanced digital marketing solutions.
Highlights
Optimized bidding Deep Learning (DL) algorithms and campaign structures, significantly improving Return on Ad Spend (ROAS) and overall revenue performance.
Mentored junior account managers and standardized implementation frameworks, elevating operational quality and fostering team development.
Drove cross-team automation initiatives, streamlining workflows and scaling operational efficiency across diverse markets.
Madrid, Madrid, Spain
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Summary
Managed technical account operations for enterprise clients, focusing on integration support, campaign activation, and performance optimization, laying the groundwork for a senior promotion.
Highlights
Led end-to-end technical integrations for 30+ enterprise clients, implementing event tagging, feed automation, and advanced pixel configurations to ensure accurate data flow and campaign activation.
Contributed to the optimization of bidding algorithms and campaign structures to enhance ROAS and drive overall revenue performance.
Partnered with product and development teams to resolve delivery challenges, contributing to consistent 95% SLA adherence.
Madrid, Madrid, Spain
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Summary
Managed and optimized digital advertising campaigns across LATAM and overseas markets, driving lead generation and enhancing reporting capabilities for a €1M+ annual budget.
Highlights
Managed over €1M+ annual advertising budget across diverse paid media platforms, successfully generating 38K+ qualified leads.
Designed and deployed real-time KPI reporting dashboards, integrating GA360 and Salesforce to provide critical performance insights.
Enhanced conversion tracking and bidding strategies using Google Tag Manager (GTM) and GA360, improving campaign efficiency and ROI.
Madrid, Madrid, Spain
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Summary
Optimized paid media campaigns across major platforms, significantly increasing engagement and reducing wasted spend through strategic keyword and creative enhancements.
Highlights
Optimized paid campaigns across Google, Bing, and Amazon, achieving a 32% increase in Click-Through Rate (CTR).
Scaled Search Ads 360 (SA360) accounts to manage over 250K+ keywords through advanced automation, enhancing campaign reach and efficiency.
Reduced wasted advertising spend by €45K through targeted feed and creative optimization strategies, maximizing budget effectiveness.
Madrid, Madrid, Spain
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Summary
Planned and forecasted significant PPC/programmatic media spends, delivering comprehensive post-buy reports for major clients.
Highlights
Planned and forecasted PPC/programmatic media spends exceeding €3M, leveraging SA360/CM360 for accurate budget allocation.
Delivered comprehensive post-buy reports to clients using Looker Studio, Excel, and Sheets, providing clear insights into campaign performance.
Ka Educa
|ICT & Communication Manager
Madrid, Madrid, Spain
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Summary
Managed web and social media strategy, significantly boosting engagement and securing substantial funding through digital campaigns.
Highlights
Led web and social media strategy, successfully boosting online engagement and brand visibility.
Raised €120K through effective email marketing and crowdfunding campaigns, supporting organizational initiatives.
Madrid, Madrid, Spain
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Summary
Managed cultural program communications and digital content, ensuring effective outreach and logistical support for youth exhibitions.
Highlights
Managed communications for cultural programs and youth exhibition logistics, ensuring successful event execution.
Developed and updated digital content using Drupal, enhancing online presence and audience engagement.
Archivo Epigráfico de Hispania
|Archive Assistant
Madrid, Madrid, Spain
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Summary
Performed meticulous cataloging and indexing of academic archives, ensuring organized and accessible historical records.
Highlights
Performed detailed cataloging and indexing tasks for academic archives related to ancient history, ensuring data integrity and accessibility.
Languages
German
Basic
English
Proficient
Spanish
Native
Skills
Digital Advertising
Google Ads, Meta Ads, LinkedIn Ads, Amazon Advertising, RTB, GMP.
Analytics Platforms
GA4, Looker Studio, Tableau, Salesforce.
Technical Media
BigQuery, Python (pandas), HTML/CSS/JS, GTM, CRO, A/B Testing.
Software Mix
JIRA, Asana, Trello, Slack, WordPress, G Suite, Microsoft 365.